The influence of motivation, social interaction and space on individual experience:
نویسندگان
چکیده
Objectives of the Study The thesis, The influence of motivation, social interaction and space on individual experience – The m2cell cruise ship concept in three group events, explores consumer behaviour in the context of innovative modular cruise ship concept. The main goal of the research is to investigate what added value m2cell-concept could bring to the participants of three group events, namely familyfriends, incentive and conference. The goal is partially achieved by examining factors influencing individual’s decision-making and preferences in those events. These elements are motivation, need for social interaction and space experience.
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تاریخ انتشار 2013